Introducing Caffe Basch Trade

Caffe Basch Trade is pleased to announce the official launch of its wholesale coffee division, offering premium, ethically sourced coffee and bespoke private label solutions to businesses across the United Arab Emirates and internationally.

This new venture is designed to meet the growing demand for high-quality, responsibly produced coffee among cafés, restaurants, offices, and retailers. At the core of Caffe Basch Trade’s mission is a commitment to ethical sourcing, sustainability, and long-term partnerships with producers and clients alike.

Caffe Basch Trade sources its coffee directly from smallholder farmers and cooperatives in renowned coffee-growing regions across Africa, Latin America, and Southeast Asia as well as through green coffee wholesalers who have been stringently audited to see if they meet our rigirous business code of conduct and ethical sourcing policies.

Each coffee is carefully selected through a rigorous cupping and quality control process, ensuring that only the finest beans make it to market. Caffe Basch Trade’s sourcing strategy prioritises traceability, seasonal freshness, and unique flavour profiles that reflect the terroir of each origin.

In addition to our curated wholesale offerings, which includes a selection of single-origin and blended coffees, available in a variety of roast profiles and packaging formats. Whether serving a boutique café or a large-scale hospitality group, Amazing Black is positioned to deliver consistent quality and service.

Caffe Basch Trade also provides a comprehensive private label service, enabling businesses to create their own branded coffee products. From custom blends and roast profiles to packaging design and logistics, the private label service is tailored to meet the unique needs of each client—whether launching a new brand or expanding on an existing product line.

The company’s new trade platform, available at trade.caffebasch.com, offers wholesale clients a seamless interface to explore products, place orders, and access dedicated support.

“We are proud to offer not only exceptional coffee, but also the tools and expertise our partners need to grow their own brands,” said The Berjaoui brothers, Founders of Caffe Basch. “Our private label service reflects our belief in collaboration, creativity, and quality at every stage of the supply chain.”

About Caffe Basch Trade

Caffe Basch Trade is a UAE-based coffee company specialising in the wholesale distribution of premium, ethically sourced coffee. Founded with a vision to bridge the gap between quality and conscience, the company is committed to building a more transparent and sustainable coffee supply chain.

Caffe Basch is where old-world charm meets bold new ideas. Born from a family legacy steeped in agriculture, food, and craftsmanship, we’ve turned our lifelong love of natural flavours and fresh produce into a vibrant coffee brand with heart. What started as childhood summers helping grandparents preserve harvests has grown into a mission: to bring exceptional, ethically sourced coffee to businesses everywhere.

We know a great bean when we see one—and we know how to treat it right. With deep respect for farmers, a flair for innovation, and a passion for quality, Caffe Basch delivers more than just coffee. Our interactive online platform and private label services give cafés, retailers, and offices the tools to serve something truly special.

With a team of industry professionals and coffee experts, Caffe Basch Trade offers a full suite of services including sourcing, roasting, quality control, logistics, and private label development. The company partners directly with producers to ensure traceability and fair trade practices, while delivering consistent, high-quality coffee to clients across the hospitality, retail, and corporate sectors.

Caffe Basch Trade’s operations are guided by three core principles: Integrity, Innovation, and Impact. These values shape every aspect of the business—from how coffee is sourced and roasted, to how clients are supported in growing their own brands.

Caffe Basch: coffee with soul, served with love.

Media Contact:
Priyanka Patel
Marketing Manager
marketing@caffebasch.com
+971 55 123 4567
trade.caffebasch.com